Sales Tip 111: " Anatomy of an On-Site Promotion"

Do you have a newly finished home or a new community you would like the Realtor population in your area to visit? A little preliminary planning makes for a memorable event that will leave the top Realtor Producers in your community talking for many days.
1. Create your Invitation. Make sure it covers the basics:
WHEN- Pick a date that’s not the date of the area Realtor’s office meeting or MLS tour. Choose a time in the day between 11:30 – 1:00 when people pause in their day to eat lunch.
WHAT- Serve a buffet lunch and match background music that fits with your theme. This can be as simple as a CD playing continuously in the background.
WHY- It’s not enough to say you want them to see your new home. Make it a reason that is relevant to them i.e. If their brokerage is committed to a cause… make a donation in their name.
WHERE- Hold the event in your new home or community.
WHO- Make sure it is clear that YOU and YOUR BUILDER are the hosts
2. Choose Your Invitation List. Do you already work with a Realtor? Ask them to get you a list of the million dollar producers from last year and be sure to invite them. Follow-up with the invitees the day before the event to encourage them to attend.
3. Select a Menu. Keep it simple. Make sure to include plenty of water/sodas/teas.
4. Give them something to remember you by. Find some small token as a give-away. Be sure to attach your business card to each and a short thank you written on the back. Have your floorplans copied onto bright colored paper. Roll them up and tie with a ribbon. Display them in a big basket near the gifts and be sure to hand one out to attendees.
Try to have fun, and once the Realtors have seen your product, enjoyed your event and have been impressed by how they were treated, with a little luck they will bring those elusive homebuyers by for a look at your community.