· Parade of Homes – You don't have to wait for the Industry to have their Parade of Homes; Instead have fun within your community of different houses that have settled. Bring prospects to other happy homeowners’ homes on a select weekend day. Don't forget to compensate your happy homeowners with a gift card to a local store/mall.
· On-line – Check tax records for prices to see what people have in equity in areas and communities that fit your buyer profile. Target direct mail to those customers.
· Be prepared with quarterly marketing plans…make sure pieces are put together ahead of time. Plan to be successful