When you have buyers "sitting on the fence" there are a number of different tactics you can employ to get them to react. Here are a few:
1. Homesite - this one really is a "one of a kind"
2. Delivery time - "Wouldn't it be great to be in your new home before the holidays?"
3. Tell them outright "You deserve this!"
4. Streetscape - "This is the only one that will have your exterior colors/elevation"
5. Interest Rates are at an all time low... they have not been this low since WWII
6. Incentives - Remind the prospects that those wonderful incentives will not be around forever
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