Sales Tip 110: "Is Direct Mail Dead?"

I sure hope not but many believe that it doesn’t work or that it’s just too darn expensive. Who says direct mail has to be 5000 pieces mailed? A direct mail piece can be as simple as 1 letter mailed to your 1 new potential homebuyer. However many pieces of direct mail you are sending to your prospects, please be sure to follow some time-tested guidelines for sending out a direct mail piece to people who have already physically visited your community :

1. Greeting: Thank them for visiting your community. Remind them of your USP (Unique Selling Proposition)
2. Sense of Urgency: Utilize this paragraph to state what your special offer is. This gives the reader a reason for reading and reacting. Be specific if there is an “end date.”
3. Support Statement: Support your Sense of Urgency with 3rd party endorsements (i.e. happy customer quote), facts (i.e. interest rates are at an all time low), or just general enthusiasm.
4. Call to action: This is the most important element in your letter. It can be to stop by, email, bring coupon, purchase, or that you will phone them/email them/mail them information - BE SURE TO FOLLOW THROUGH!