As the end of the year is approaching, make a commitment to yourself and your customers to improve your communication in the upcoming year. Here are some thoughts to keep your customers informed:
• Alert them to development and construction milestones
• Let your unsettled customer know about upcoming HOA meetings
• Host a “Meet your Neighbor” party and invite them to come and get to know the current homeowners and others who are also building in the community
• Call every week whether you have news or not – people are nervous – keep them in the loop
• E-mail to customers to announce community updates, sales updates, etc.
• Ask your customers weekly for referrals… you never know /things may change at work or with friends and family and know is the chance for their friends/family/co-workers to see if they too, would like to move to your community
• Prospecting – Have a regular direct mail campaign integrated into your marketing plan
• Reach further back into older prospects and contact periodically to see if their status has changed
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